Brochures, mailers, catalogs, data sheets, presentation folders, postcards, advertising, labels, packaging, CD or DVD's are all considered print; most of them will be manufactured at a commercial printing plant.

Is your job full-color or spot color? Should you use sheet-fed or web presses? Or do you need flexo, screenprint or large format inkjets? Special effects like die cuts, foil or emboss included? Varnishes, 6-color jobs, special folds and bindery —wow, there's a lot to know about!

Planning is critical

If you will be printing more than 100 of anything, you will need setup for commercial printing (usually offset). It's really, REALLY important to talk to a designer before you commit to any print job. A little planning will make your job fit into your budget, go smoother, print the way you expect it to and maximize the impact on your target market.

Make your print job worth the money you will spend on it…

If you need something unique and visually compelling, that's where I come in—to design your look, your identity, the best quality job, the most efficient use of materials… you get the idea. I will work with your printer to get the results you need for your project. If you don't have a printer yet I can help you find one.

Save money.

Make it right from the start. It’s always better, and cheaper, to prevent problems than to fix them. If cost is important to you, then you need to hire a professional. For instance, if the way the art is constructed is not correct for the manufacturing process (that includes printing), it can be very expensive to fix. In some cases, the art has to be completely re-made to print correctly, or if it’s too late the job has to be reprinted (which can be expensive).